Antiques and Collectibles - Fruit Crate Labels For Sale - Antique Label Company has an
  art gallery of fruit labels that are colorful antique posters from the first half of the last century.


Big Horn Sheep on O'CAPRO Grape Label from California - Custom Framed

 
$45.00
SKU:
2309
Qty:
 
 
 
 
 
 

O'CAPRO California Alicante Bouschet Grapes, Capro, Nicholas Pepe, Bronx, N.Y., Two elegant bunches of wine grapes border dramatic high mountain plateau scene dominated by Bighorn mountain goat, ram; high snowy mountains dominate background. Custom framed in copper and glass ready to decorate your home, cabin or Bronx summer home. It measures approx. 4 1/2 x 13 inches. "Grapes are a major California agricultural product, consumed as tables grapes, raisins, and wine. While grapes are grown throughout California, table grapes are grown mainly on the east side of the San Joaquin valley in central California, in Tulare, San Joaquin, Kern and Fresno counties. Many varieties of grapes are grown, with Thompson Seedless, Emperor, Tokay and Malaga being of key commercial importance. Grapes are very perishable, and require careful handling to prevent crushing. They are packed in flat lug boxes containing about 25 pounds of grapes, with labels about 13" x 4". Wooden boxes were used until the early 1960's. The long narrow shape of grape labels requires different design treatments than those on the relatively square labels used for other fruit boxes. Effective designs are those which feature extended lettering and elongated images. Fruit Box Labels, McClelland and Last, 1983" (Out of Print) "With the completion of the transcontinental railroads in the 1880's it became possible to ship western agricultural produce to midwestern and eastern markets. Fruit, which had remained unpicked in western orchards due to lack of demand, suddenly became commercially valuable, and a new industry developed. The first products shipped were oranges and lemons from southern California, grapes from central California, and apples and pears from northern California, Oregon and Washington. As railroad refrigeration techniques became more sophisticated, perishable produce such as melons, lettuce and tomatoes also were shipped. A complex packing, shipping and marketing network was developed to transfer this wide variety of western agricultural produce to eastern consumers. The fruit box label was developed to identify and advertise these products. This colorful paper poster was pasted on the end of the wooden box; serving as a means of communication between the grower and customer. Tens of thousands of different label designs were used on billions of boxes until the 1950's when wooden boxes were replaced by cardboard boxes with cheaper pre-printed label information. The paper labels, nearly all designed and printed in San Francisco, Los Angeles, Seattle and Portland, serve as a historical record of West Coast commercial art." Fruit Box Labels, McClelland & Last 1983 (Out of Print)