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BLU-KNIGHT Florida Citrus, orange, grapefruit, tangerine and lemon, Fruit Crate Label FRAMED, Blue Knight

Winter Haven, Florida; William Roe, Blu Knight
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BLU-KNIGHT Citrus, orange, grapefruit, tangerine and lemon, Fruit Crate Label was once used by Wm. G. Roe and sons, Winter Haven, Florida; William Roe, to identify and advertise their wooden boxes of fresh fruits.  Blue Knight Brand was Copyrighted in 1932 by W.H.F.S. Corp. and illustrates a Moorish castle beyond the distant trees being approached by an armored knight astride a rearing steed; his full dressed warhorse includes a rampant lion motif blanket. This American commercial advertising art was done by Schmidt Litho., San Francisco, California. Measures 6 ¾ X 6 ¾ inches.  Blue Knight.

  "Although oranges have been grown in Florida since the 1500's when the Spanish explorers arrived, production on a large commercial scale did not begin until the early 1900's. A major expansion of the industry took place in the 1920's, during the Florida land boom. At the present time, three-quarters of the oranges grown in the United States come from Florida, along with over half the world's grapefruit. The main citrus growing area in Florida is in the slightly elevated central part of the state, with extension to the Indian River district on the Atlantic coast, and areas on the Gulf of Mexico. Because of Florida's humidity, citrus fruits are especially juicy. The key varieties of oranges grown are the Valencia, the Parson Brown, and the Pineapple, all of which ripen in the spring and summer. Before the switch to cardboard boxes in the 1950's, Florida citrus fruit was packed in nailed wooden boxes or in lightweight collapsible boxes with wood slats held together with wire. The original boxes were very large, holding about 90 pounds. Due to handling problems, they were replaced with boxes half the size, holding about a bushel. Even smaller boxes were occasionally used. Florida citrus labels were relatively small, filling only the center of the box end. The most popular size were 9" x 9" and 6" x 6". Smaller labels were sometimes used." Fruit Box Labels, McClelland and Last, 1983 (Out of Print)