Antiques and Collectibles - Fruit Crate Labels For Sale - Antique Label Company has an
  art gallery of fruit labels that are colorful antique posters from the first half of the last century.

RED DEER Citrus Crate Label from Winter Haven, Florida [CUSTOM FRAMED]

Red Deer Citrus Crate Label
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RED DEER Florida citrus fruit, WM. G Roe and Sons, Winter Haven, Florida; William G. Roe; deer with large antlers; Trublu logo; Schmidt Litho., San Francisco, California. This fine old label is custom framed in copper and glass, ready to decorate your home, hunting lodge or zoo. It measures 6 ¾ X 6 ¾ inches.   Here’s what happened with these colorful old Fruit Crate Labels some years ago in Florida. Several California guys I know went down to Florida a few times back in the late 60’s and early 70’s. They’d fly down and rent a big Buick or Olds Sedan then drive all over the State to various packing houses asking if they could pick up the left-over original bundles of old crate labels. At that time the growers had long-since switched over from the wooden crates requiring the glued on paper label in favor of the modern pre-printed cardboard box. Some of those Buicks were pretty well loaded down with labels on the return trip to California. At the time no-one seemed to be collecting the old Florida labels but all that interest sure got people thinking. Today there are a huge number of collectors including many Florida museums.