Kaweah River Belle is a Self framed scene of groves, Palms and Eucaliptus trees surrounding a beautiful old California Mission; snowy mountains are seen in the distance. California Orange Crates filled with fruits were shipped out to the four corners of the globe by Quality Citrus Fruits of Lemon Cove, California.  Fred J. Darby used labels such as this to adorn his wooden crates filled with oranges in the first half of the last Century. We have custom framed this fine old orange crate label in copper and glass and it's ready to decorate your kitchen wall. Design and label artwork were done by Schmidt Litho. Co., Los Angeles. This excellent advertising art box label is nothing less than a vintage travel poster! It measues 11 x 10 inches. This fine old original ranch print produce label was lithographed during a time when lead, cobalt and other compounds were often introduced as a part of the ink used to make the images brilliant, vivid and colorful. "Oranges and Mountains" Popular in crate label and post card imagery from California during the 1890’s and the early half of the last Century was the grand-scene featuring orange groves in the foreground and beautiful snowy mountains in the distance; between could be seen California Spanish Style Missions, cozy red-tile roofed homes, swaying palms and eucalyptus trees. Lemons, Oranges and Grapefruits sent to cold, freezing, blizzard prone areas and terrible rainy, drizzly, gray, depressing areas of the U.S.A. and lands beyond in handy wooden crates festooned with these small posters soon spread the idea that California had it all; sunny, warm weather and snow covered mountains “if you want ‘em”. Every corner store displayed the boxes and every kid in town took at least one crate home to use as furniture, a racecar or some other secret project. This campaign not only sold citrus fruit but also increased migration to California and raised the level of prosperity in that State.