TRUBLU Florida citrus fruit label was used by WM. G. Roe and Sons, Winter Haven, Florida. True Blue, an elegant line drawing of a pretty young girl in a heart shaped frame surrounded by bunches of Blue Bell flowers is the work of Schmidt Litho., San Francisco, California. 6 ¾ X 6 ¾ inches. It's Custom framed in copper and glass. This piece is a unique way to decorate country-kitchen-collectible style with a genuine antique botanical art print. It's a vintage fruit crate poster or label. Here’s what happened with these colorful old Fruit Crate Labels some years ago in Florida. Several California guys I know went down to Florida a few times back in the late 60’s and early 70’s. They’d fly down and rent a big Buick or Olds Sedan then drive all over the State to various packing houses asking if they could pick up the left-over original bundles of old crate labels. At that time the growers had long-since switched over from the wooden crates requiring the glued on paper label in favor of the modern pre-printed cardboard box. Some of those Buicks were pretty well loaded down with labels on the return trip to California. At the time no-one seemed to be collecting the old Florida labels but all that interest sure got people thinking. Today there are a huge number of collectors including many Florida museums.