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BARBARA LEE Grape Crate Label from California and Arizona [CUSTOM FRAMED]

Vintage Grape Crate Label from Lodi, California
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BARBARA LEE A scarce vintage grape box label for Thompson Seedless grapes, James Macchiaroli Fruit Co., Higley, Arizona; Lodi, San joaquin valley,
California; pictures light green table grapes and purple wine grapes; Designed by the Louis Roesch Litho. Co., San Francisco. Custom framed in copper and glass ready to hang on your home or office wall. Measures 13 1/4" x 4 1/4". This is a unique collectible, vintage wall-hanging art piece/old poster label. "Grapes are a major California agricultural product, consumed as tables grapes, raisins, and wine. While grapes are grown throughout California, table grapes are grown mainly on the east side of the San Joaquin valley in central California, in Tulare, San Joaquin, Kern and Fresno counties. Many varieties of grapes are grown, with Thompson Seedless, Emperor, Tokay and Malaga being of key commercial importance. Grapes are very perishable, and require careful handling to prevent crushing. They are packed in flat lug boxes containing about 25 pounds of grapes, with labels about 13" x 4". Wooden boxes were used until the early 1960's. The long narrow shape of grape labels requires different design treatments than those on the relatively square labels used for other fruit boxes. Effective designs are those which feature extended lettering and elongated images. Fruit Box Labels, McClelland and Last, 1983" (Out of Print)