This BABY TURTLE Brand purple wine grapes original fruit crate label was once used by D. and D. Fruit Co., Modesto, California. Pictured on this old American advertising art poster is a blond little baby taking a ride on an unsuspecting turtle; this is the older variety of this label. We have framed it in copper and glass to hang on your home or office wall. Measures 13 1/4" x 4 3/4". It's an Antique framed art-poster,old print, Vintage label featuring a turtle animal and a kid. This fine art image represents that famous race between the Tortoise and the Blond Hair.
"Grapes are a major California agricultural product, consumed as tables grapes, raisins, and wine. While grapes are grown throughout California, table grapes are grown mainly on the east side of the San Joaquin valley in central California, in Tulare, San Joaquin, Kern and Fresno counties. Many varieties of grapes are grown, with Thompson Seedless, Emperor, Tokay and Malaga being of key commercial importance. Grapes are very perishable, and require careful handling to prevent crushing. They are packed in flat lug boxes containing about 25 pounds of grapes, with labels about 13" x 4". Wooden boxes were used until the early 1960's. The long narrow shape of grape labels requires different design treatments than those on the relatively square labels used for other fruit boxes. Effective designs are those which feature extended lettering and elongated images. Fruit Box Labels, McClelland and Last, 1983" (Out of Print) • Since Western Fruit Crate Labels derive from the concept of Wine Bottle Labeling in the late 1800’s I’ve included here the titles of a few tomes on the small colorful wine labels. • A Very Good Year: The Journey of a California Wine from Vine to Table by Mike Weiss • The Emperor of Wine: The Rise of Robert M. Parker, Jr. and the Reign of American Taste by Elin McCoy • Understanding Wine Labels: A Complete Guide to the Wine Labels of the World (Mitchell Beazley Wine Made Easy) by Simon Woods • Spinning the Bottle by Harvey Posert • Wine Label Language by Peter Saunders • Soils for Fine Wines by Robert E. White • Imagery: Art for Wine by Bob L. Nugent “The wine label is a powerful icon of modern civilization. It is a precious object of art that symbolizes and disseminates the cultural and spiritual values of the land where wine is grown…Wine label design has undergone a renaissance where art meets marketing in the most powerful way, penetrating the subconscious, utilizing the power of suggestion to imply flavor and quality.” Icon: Art of the Wine Label by Jeffrey Caldeway and Chuck House, May 2003