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BLUE FLAG Apple Crate Label from Pajaro Valley, Watsonville, California [CUSTOM FRAMED]

Blue Flag Apple Crate Label from Watsonville, California
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$45.00
SKU:
1066
Qty:
 
 
 
 
 
 

BLUE FLAG Brand, Pajaro Valley Apples; Fancy Quality was shipped by Gilmore and Copeland, Watsonville, California. "Guaranteed by the Packer to Comply with Standard Apple Act. 1917, this Old fashioned blue flag standard on a red background was a 1920's West Coast fruit label designed by Olsen Litho. Co., San Francisco. Custom framed and measures 10 3/8" x 9 3/8". This fine old original produce label was lithographed during a time when lead, cobalt and other compounds were often introduced as a part of the ink used to make the images brilliant, vivid and colorful. "While apples hae been grown in nearly all parts of California, major commercial production is centered in two relatively small areas, the Pajaro Valley near Watsonville, about 80 miles south of San Francisco, and the Sebastopol area near the Russian River, about 60 miles north of San Francisco. The Pajaro Valley industry was developed in the 1890's by immigrants, from the area for a time known as Yugosalavia, who continue to be the main growers and marketers of Watsonville fruit. Due to the prevalence of fog and the lack of sharp frosty nights prior to harvest, red varieties of apples do not attain a high color in this region. The most successful commercial variety is the yellow Newtown Pippin, a hard, crisp, juicy apple which ripens in the late fall. Apple production started in the Sebastopol area in the early 1900's. The main variety grown is the Gravenstein, a red striped apple which ripens in the summer, before fruit from most other areas are ready for market. Since California apples were shipped by rail, the bushel basket and the barrel used in the East were not satisfactory. A rectangular box with a volume of approximately one bushel was developed. A label about 10 1/4" x 9" was customarily used. Apples were shipped directly from the Watsonville and Sebastopol areas, as well as by large distributors in San Fransicso." Fruit Box Labels, McClelland & Last, 1983